I don’t have to tell you that 2020 has brought one surprise after another, and many of them have not been good (thanks, COVID). But I’m happy to share with you one that’s worked out pretty well.
During the early days of the pandemic, our focus was all about how we could still serve our customers and sustain a business. That meant pivoting our whole model from catering to carry-out, and doing a lot of things we weren’t used to. We were keeping our heads above water, but were always on the lookout for ways to offer people more. That’s when our executive chef Dana Spandet came to me with the idea for Flour Girl & Flame.
Dana is passionate about cooking pretty much anything over an open flame, and she wanted to start
a business that would serve wood-fired pizza from an epic mobile trailer set-up. Like we do with Tall Guy & a Grill, the pizzas would feature local ingredients and support local farmers and other merchants. An added bonus is that people would be able to enjoy the magic and spectacle of the wood-fired cooking process, which has their pizza ready in about 90 seconds.
Flour Girl & Flame launched in August, and we’ve been pretty pleased with the results so far. We’re getting to as many events as we can, and no matter how much we bring with us, we always end up selling out. That’s about all you can ask for when you’re just getting started. Right now, we’re planning to end Flour Girl’s successful debut season at the end of October or early November, so hopefully we’ll see you at an event before then.
We’ll definitely retool over the fall and winter, and plan to come back around April. And while this year we’ve been sharing a workforce between Tall Guy and Flour Girl, next year Flour Girl will have its own crew. We’re also working on menus for events that include many other items besides pizza, so stay tuned for more info on that coming your way soon!
One reason I’m personally excited about Flour Girl is that it gives me the chance to support Dana and a woman-owned, LGBTQ-owned business that is going to be a great addition to the community. I’m her partner in Flour Girl, but she’s the boss. I’ll be honest and say it’s kind of nice to get to defer to somebody else for a change and not always have to make all the decisions. I’m looking forward to a great future as Dana realizes her dreams of being a business owner.
If you want to know a little more about Flour Girl & Flame, check out this excellent writeup in OnMilwaukee.